E-Commerce

Retailers, Etailers Brace for Invasion of the Black Friday Shoppers

A total of 164 million Americans, or 69 percent of the U.S. population, plan to shop Thanksgiving weekend, according to a new survey by the National Retail Federation. Upwards of 115 million people, or about 70 percent, plan to shop on Black Friday, the report shows, while 78 million plan to shop on Cyber Monday, 71 million on Small Business Saturday, and 32 million on Thanksgiving Day.

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